If you are wondering “where can I advertise my business online for free?”, then I’ll help you. There are numerous places where you can advertise your products and services for free that you may not be aware of. I’ll cover my favorite in this article.
Where Can I Advertise My Business Online For free?
It seems that almost everyone advertises on Craigslist, but only a very small percentage of these people are using it correctly. If you’re just selling a used item or looking to get rid of some old furniture, your ad should be one paragraph long and limited to a couple of sentences describing what you have and where it is. You should also include contact information. Avoid sending links to additional photos or other information; interested people will use those tools if they want them. For example, if someone wants additional photos, he or she can look at your Google profile which shouldn’t take more than one click to find them.
2. Google Trusted Stores
By signing up with Google Trusted Stores, sellers who have a physical location (think retail stores) will be allowed to increase their organic rankings in search. While it may not necessarily show results immediately, it’s a great chance to get customers viewing your page on Google Maps. In turn, that helps you rank higher in local searches and drives more traffic to your brick-and-mortar store. And if that all seems complicated, don’t worry: Google provides resources for every step of its trusted store program.
3. Reddit Ads
Reddit ads are linked to specific subreddits, which is a collection of posts about a particular topic. You’ll have access to tracking tools, such as conversion goals and campaign performance metrics. And it’s free!
If you’re looking to build up brand awareness and drive traffic, LinkedIn ads are a great place to start. The platform offers advertisers powerful tools like Lookalike Audiences, which lets you upload a list of email addresses or phone numbers and create an audience based on common characteristics. It also allows advertisers to run their campaigns across Facebook, Instagram, and Google. There’s also no minimum required to spend and it’s surprisingly affordable if you get into bidding wars during peak times. Finally, unlike some social platforms, LinkedIn has solid support options if things go wrong or questions arise while running an ad campaign.
Facebook’s lead ads are a new way to generate more inbound leads by advertising directly to people who interact with your page (such as visiting, becoming a fan, or posting on it). The benefit of lead ads is that you only pay if someone completes one of those activities, unlike other forms of Facebook advertising, which charge for impressions. With that said, these are not going to be cheap if you’re an established brand on Facebook, they might be worth investigating. But I would recommend doing some quick research first on cost per action (CPA) and cost per thousand impressions (CPM) rates before investing too much time into setting them up.
6. Facebook Page
Facebook is one of the most popular social media networks and attracts over 1.4 billion daily active users. You can start an ad campaign on Facebook by creating a Page or by promoting posts from your Page or personal profile (more on that below). With a Page, you’ll be able to create several different ads tailored specifically for people who like that page which is great because you know these will be people interested in what you have to offer.
7. Facebook Video Ads
Facebook video ads are a great way to show people how your product or service works. They’re short and dynamic, meaning viewers will likely be engaged throughout and won’t skip ahead or move on to another tab as soon as they see something that looks like an ad. What’s more, Facebook has some pretty powerful targeting tools at its disposal, so you can focus on a target audience relevant to your brand without having to waste time or money.
Twitter’s Promoted Tweets are a fantastic way to get new users. Twitter’s targeting tools let you zero in on your market job title, location, interests, and more so you get an audience that’s specifically interested in what you have to say. Plus, Promoted Tweets appear on trending topics, which makes them even more visible to potential customers. For example: If new marketing strategies are trending and your ad is about new marketing strategies, it’ll appear in a larger frame.
Instagram Posts is a free place to advertise your business online. As one of today’s most popular social networks, Instagram may also be a great place to share your brand. (Did you know that an estimated 97% of Instagram users are 18-49 years old?) Because posts and ads on Instagram are more visually focused than on other networks, they have a greater potential to draw in potential customers. To grab people’s attention, create eye-catching graphics. You don’t need to be a graphic designer; apps like Canva make it easy.
Have you ever wondered where can I advertise my business online for free? Pinterest is one of my favorite social networks. I love to use it as a search engine to discover new products and content, and I often find ideas here that help me run my e-commerce businesses. They also offer a fantastic advertising platform. Pinterest’s Pins Post is very similar to Facebook’s native ads in many ways, but they tend to work better because they are found in context, meaning users aren’t expecting advertisements on Pinterest. For example, you might see an advertisement while browsing holiday party ideas or Valentine’s Day gift baskets not exactly what we would consider advertising! Plus, click-through rates are higher than other social networks.
All in all, it may take a bit of time and hard work to find the users of social media sites that are most beneficial to your marketing campaign. Additionally, you may have to try out multiple sites to see what works best for your situation. Still, with the help of social media sites like the ten we’ve discussed here, businesses can reach more customers than ever before without having to invest a ton of money.