Taking a business online is the next step on most businesses’ road to growth. The internet offers huge opportunities for your business, including new ways to engage with customers, become more visible, and crucially make money. But how do you make sure you get your website right, so you can reap the benefits?
There are many benefits to taking a business online, but it can be tough to know where to start. Fortunately, the decision isn’t that difficult because there are only five steps you need to take to make your business accessible online. The five simple steps are.
Which Of The Following Statements Is True When It Comes To Taking A Business Online?
- A successful business can be an instant hit.
- It takes time to build any business.
- A couple of hours per week are sufficient for taking your business online.
- All you need is great content, beautiful design, and regular social media posting.
The answer: none of them! Each statement is true, depending on what’s needed at that moment in time and how much money/resources/skills, etc one has available. To make sure that we’re looking at things in context, let’s put these statements into perspective with some answers from well-known entrepreneurs about their businesses. Statement
This is exactly what Gina Bianchini (co-founder & CEO of Mightybell) did back in 2005 when she started her Mightybell project which later evolved into Mighty Networks (acquired by LinkedIn in 2011). Her first product was so groundbreakingly effective she got over 100k users within just three months.
Also, Joel Gascoigne (CEO & Founder at Buffer) did this back in 2009 when he created Buffer which provides a simple way to schedule posts for Facebook pages and Twitter accounts – even if you’re only managing one account!
Step 1 – Gather Information
If you are thinking about taking a business online, it is important that you first understand how technology will be used. Some things you should consider include: – How do customers use technology, including mobile devices? – Which device do they use when shopping? – Do they shop while using multiple devices? – What search engine do they prefer? – What social media networks do they most often use? – When does traffic on those sites peak? – Where does your target audience go for entertainment and where do they gather information about businesses and products like yours?
Choose an Online Platform: There are many options available depending on whether you want to sell physical or digital products. Once you decide which products or services best suit your company’s needs, check out these sites and look at what other similar companies have done with them. After choosing one of these platforms, check out their specific offerings and identify which ones meet your needs.
Make Your Site Search Engine Friendly (Search Engine Optimization): Your site must appear high on search engines like Google if customers want to find it!
Step 2 – Domain Name Selection
Choosing an appropriate domain name is essential if you want your business to be taken seriously by potential customers. Choose your domain name carefully, and choose something that matches what you do. No matter how professional your design or content is, choosing an unprofessional or irrelevant domain name will kill any credibility you have before it starts.
It’s hard enough getting people’s attention online without sabotaging yourself from the start! If someone asked you what was stopping them from taking their business online, what would you say? Would it be that they haven’t chosen a relevant and appealing domain name yet? Find out more about How to pick a good Domain Name for Your Business. Check out our guide on picking a good domain name as well.
Step 3 – Website Builder
Another critical aspect of going online is choosing which platform you want to build your website on. Options like WordPress, Squarespace, and Wix are all popular choices, but there are others as well. It can be overwhelming deciding what platform is best for you, but you’ll have time to make your decision later.
For now, simply choose one (we recommend either Squarespace or Wix) and move on! We’ve discussed building a landing page with both Squarespace and Wix here, so check out that post if you’d like more information about either option. Note: These tools are not mutually exclusive; it’s possible to use both at once! For example, if you sign up for Wix, they’ll provide you with domain hosting services; however, if you’d prefer to use something else or already have an existing domain name that has been registered elsewhere, it’s always an option. but keep in mind there may be some setup/cost involved.
Step 4 – Web Hosting and Email Setup
To start taking a business online, you’ll need an email address. Without one, you can’t create a website or open up a shop on any eCommerce site like eBay. Then you’ll want to sign up for web hosting, which gives your site its address. There are plenty of great providers, and pricing isn’t too bad, considering it’s all part of starting a business (most plans run around $5/month).
Once that’s all squared away – congratulations! You’re officially taking a business online. But wait – there’s more! It’s time to get your product in front of potential customers. If you sell on Amazon, then skip ahead; if not, then we need some high-quality photos of your product(s) so we can put them out there and let people decide they’ve got to have it. That may sound daunting at first but don’t worry: we have some tips coming right up!
Whether you’re taking an established business online or starting one from scratch, there are five key things you need to do. If you’re building a physical store, think of it as breaking down your storefront into its five key components: location, signage, marketing materials (ads, promotions), and inventory and customer experience.
For each component to work together efficiently and for any one piece not to undermine another you need careful planning and execution. The same goes for an e-commerce store: whether you have an existing digital presence or are creating one from scratch, build your site according to these five points and it’ll be successful.